Whitepaper

Problem

Most social media creator funds, such as TikTok's Creator Fund, are designed to support and incentivize content creators by providing financial rewards based on their content performance such as views, shares, likes, comments and engagement. However, these funds are failing creators, with 79% of creators earning below the average US salary and most reporting that 69% of their revenue is gained through outside brand deals, while some can't earn due to having zero access to funds because they live in certain regional locations.

Creator funds often have inconsistent and low payouts due to a lack of transparency in how earnings are calculated and distributed which leads to confusion and dissatisfaction among creators. Most creator funds focus on short-term engagement metrics which create trend based content loops that detracts from longer-term content quality and creator growth and visibility. As a result, these challenges hinder the ability of creator funds to genuinely support and reward creators, impacting their motivation, content quality, and overall performance.

Additionally high eligibility requirements and regional restrictions further limit access, excluding millions of potential creators from lucrative earnings.

The problems of the current Creator Fund's model can be summarized as follows:

• Unfair and Opaque Payments: Existing systems lack transparency and fail to align compensation with performance, leaving creators receiving inconsistent payouts that do not reflect their true influence.
• Location Restrictions: Current Creator Funds limit their payouts to countries with high content creator densities, leaving millions of content creators unfinanced by their own platforms. Most funds are currently limited to: United States, United Kingdom, Japan, South Korea, France, Brazil, and Germany.
• Inability to Grow: As content creation emerges as a powerful career option, attracting millions to the field, the current content creator funds on social media platforms are struggling to match the increasing demand for payouts. Consequently, these funds cannot sustain consistent growth or payouts in light of the rising number of participants.
• High Barriers of Entry: Current social media platforms require you to demonstrate your value in order to qualify for payouts, with the boundary typically set around 10K followers. Therefore followership barriers leave countless nano influencers struggling to secure the necessary funds to sustain their lives and create new content that will help them grow.

Solution

Our solution is to provide a fair and transparent Own. Creator Fund with instant monetization and higher payouts to content creators via tokenization and set the $OWN Coin as the standard for creator payments, fan rewards, and content discovery. The Own. Creator Fund, powered by the $OWN Coin is designed to provide transparency, consistent earnings, higher pay-outs, instant eligibility and accessibility, all based on true creator content performance. We believe in the wide-scale adoption of our $OWN Coin by creators and market participants will over time make it a desirable asset for all holders and beneficiaries.

Key Objectives of the Own. Creator Fund

• Consistent Earnings
  • ○ The $OWN Coin will be integrated within the Own. App wallet. Which features a content engagement analytics algorithm to provide true content performance analytics and will determine the amount of consistent earnings a creator receives.
• True Content Performance
  • ○ Payouts and rewards are based on the true measured organic audience reach of each piece of content, its engagement, interactions, and with its performance free from manipulation by unfair algorithms.
• High Payout Rates
  • ○ The payout rates of some creator funds are relatively low compared to the amount of work and engagement involved. Own. App will offer additional and higher pay-out rates from day one.
• Transparent Analytics
  • ○ The wallet will additionally provide transparent tiered criteria used for payouts and for showing how creator's content performance metrics translate into earnings.
• Automated, Zero-Trust Payouts
  • ○ Verifiable, blockchain-based and trustless smart contracts ensure that creators are paid automatically without any interference from any person or entity inside or out of any social platform's ecosystem. If you are a non-crypto native user, the system is designed for all types of users to earn, hold and cash out without any learning curve.
• Eligibility to Earn and Global Accessibility
  • ○ There will be no restrictions on who can benefit from this program aside from the native app restriction of 16+. Everyone on Own. App can start monetizing RIGHT AWAY. It will be available to all regions worldwide (subject to availability of the Own. App in their respective App & Play Stores) from day one, subject to applicable law.

  Every participant has to undergo a KYC verification for FIAT currency payouts, however there is no minimum of following or viewership to start earning on Own. App and the Own. Creator Fund. The $OWN Coin is the great global equalizer. It doesn't matter in what country a creator is living in, the rewards and payouts are solely based on the creators content engagement/performance, this will unlock hundreds of millions of creators that currently are not being compensated based on living in countries with no accessibility to active big tech creator funds.

• Incentivized Content Creation:
  • ○ Creators earn on Own. App based on the engagement quality of their content not the quantity, changing the script from previous platforms that pay out per view. In return we aim for merit based payments from the $OWN Coins that give creators the drive to produce better content.
• Fan Engagement Rewards and Compensation:
  • ○ For the first time ever, fans on Own. App can also earn $OWN Coins as well based on their engagement on the platform with content creators. This does not only encourage users to interact on the Own. App platform with creators, but also gives well deserved rewards and compensation for the first time ever.
• Brand Sponsorship Integration:
  • ○ Brands are empowered to purchase $OWN Coins to pay for sponsorships and advertising within the Own. App ecosystem, allowing for more direct and authentic engagement with creators' audiences. This will be available in soon upcoming updates.

The $OWN Coin is planned for TGE and CEX listing for June 2025, will foster a new ecosystem of seamless revenues, rewards and incentive programs. It will empower our best creative minds, brands and platforms to unlock their vast, hitherto dormant potential.

The Own. Utility Token

The $OWN Token is a utility token with an incentive/reward structure with new revenue streams that will simplify and standardize the exchange of creative value across various structures. It does so in a variety of ways:

Engage-to-Earn

• Content Creators will be paid via tokens for generating engagement on Own. App. Engagement metrics will include votes, views, comments, shares, and more.
• Fans will also be able to earn tokens based on the amount of content engagement they deliver on the platform.

Brand Sponsorship & Partnership Rewards

If Brands use the $OWN Coin to sponsor or partner creators, creators will receive a percentage kickback in $OWN Coin rewards.

Referral and Affiliate Programs

Incentives: Tokens will be used in referral programs to reward users for bringing new users to the platform or for promoting products and services. One download = 3 tokens.

The Own. App - Decentralized Social Media Platform

Own. App is the next-generation social media app featuring a powerful unbiased merit based algorithm that instantly makes great content go viral, irrespective of the creator's follower count. Users also get true content discovery based on how they interact with the platform due to the bot-proof environment on the "My Own." Feed. On Own. App, everyone truly owns their data, identity, content and their followers.Own. App secures all critical user data on a decentralized cluster system that is solely accessible to the respective user.

The Own. App is currently in closed beta and already available in the app stores with over 50k+ in the waitlist. Own.App already has massive support from the Creator Economy, due to The Own. Influencer Program, which as of now has access to over 100 Million users on TikTok USA alone and is growing steadily. This puts Own. App in a very good position to execute successfully for its massive launch campaign, which in turn will fuel fast adoption of the App, $OWN Coin and most importantly bring mass adoption to web3 with its trogon horse model.

Why Own. App?: Redefining Social Media with a Creator-First Model

Own. App sets itself apart by addressing the biggest challenges facing content creators today:

• Full Content Ownership: Creators retain 100% ownership of their work, ensuring fair compensation when content is shared or repurposed.
• Merit-Based Algorithm: Unlike engagement-driven algorithms that favor advertisers, Own. App's decentralized discovery system rewards high-quality, organic content.
• Multiple Revenue Streams: Creators can monetize through tipping, sponsorships, tokenized earnings, and community engagement, without reliance on ad-based monetization rather a fair and transparent tokenized Creator Fund.
• No Bots, No Throttling: Own. App eliminates bot-driven engagement and algorithmic suppression, ensuring authentic reach and user interaction.

Own. App is the first Social Media App that is creator first, rather than platform first, with its own Tokenized Creator Fund, powered by the $OWN Token. The mission is to bring massive adoption to web2 users, creators, businesses, and leaders to Own. App to empower its creators, fans and communities with fair monetization practices and fair and equal opportunity. While, Own. App seamlessly integrates the $OWN Coin via the Own. Wallet, this will foster massive mainstream adoption of digital assets, blockchain and crypto as a whole.

The Own. Wallet

The Own. Wallet is an EVM and BTC compatible wallet built on top of the Own. Creator Fund and it's directly integrated into the Own. App. It is a hybrid of two things, a high performance content engagement analysis algorithm and a digital assets wallet that supports ERC-20 $OWN Coin, USDC, Ethereum ETH, BTC - with a mission to provide cross chain capabilities.

The Analytics Algorithm of the Wallet determines eligible creators and their $OWN Coin rewards in real time to then instantly deposit the Tokens into their Wallet.

Furthermore it has features to swap or purchase supported tokens and currencies directly within the Wallet and off-ramp these to FIAT and KYC registered bank accounts.

We will eventually make the Own. Wallet available to all 3rd parties that want to connect themselves to the Own. Ecosystem, license free for them to empower their creators and to vastly increase the $OWN Coin adoption and demand.

• Cross-Platform Wallet: Integrates seamlessly into any media, social media or gaming platform. Built for BASE L2 ERC-20 $OWN Coin, ETH, USDC and Bitcoin (BTC) (initially)
• Fair Earnings Calculation: Own. calculates earnings daily based on the creator's performance metrics. Combines high-performance engagement analytics with digital asset functionality.
• Location: Anywhere in the world, except where legally prohibited!

The wallet is built to be mainstream and easy to use by Web2 users without prior wallet knowledge.

Wallet Technology Overview

Technology Stack

• The $OWN Coin is an ERC-20 Ethereum Token, which ensures the widest possible market adoption. It is directly minted in fixed supply on the BASE L2 Protocol.
• The Own. Smart Contracts ensure a trust-minimized distribution and token flow within the Own. ecosystem.
• The Own. Wallet Plug-In will be natively integrated within the Own. App to allow for future compatibility with willing 3rd party applications.
• The Wallet will feature cross-platform content performance analytics and a digital assets wallet.
• The Own. Wallet SDK and API will support any 3rd party media and social media platform in the market and is customizable to the platform's requirements and use cases in the future.

Summary for $OWN Creator Fund

The $OWN Creator Fund is a significant step to support and reward the creators and fans driving the Global Creator Economy. It offers a way for creators to monetize their content fairly and with transparency, enabling higher payouts compared to the rest of the entertainment and social media industry.

As Own. App continues to evolve and more platforms adopt the turnkey-ready and license-free Own. Wallet and platform technology, the true potential of the Creator Economy will be unleashed.

$OWN Creator Fund

[This section appears to be covered in the Solution section of the PDF. The Creator Fund details are integrated throughout the document rather than having a dedicated section.]

Tokenomics - True Organic Market Demand Build in!

We take an economically sound approach to ensure a positive long term market development for the $OWN Coin. It does not highly depend on general market sentiment but on its actual utilization within the adopting creator economy.

To support the value of the token – and, by extension, the earnings of its creators – Own. App applies a percentage of its in-app cash revenue to purchase $OWN Coins from the open digital assets exchange market. This sustains constant demand for the Token. The purchased $OWN Coins are then transferred back to the Own. Fund Master Wallet to be distributed to the creators.

Long-term Own. Wallet and its Token will be available to willing 3rd party social media applications. Once a new eligible 3rd party is approved and has integrated the Own. Wallet's plug-in to their product or service, the Own. Fund will dedicate a certain allocation of $OWN Coins to the platform to kick off the Own. flows within their user base. (The fund managers will need to take a cut from Own.'s other revenues to resupply tokens and replenish the Own. Fund.)

Payout Tokenomics Overview

Overview Relay Inverse Revenue Demand Cycle

What?

• Platform allocates Net Revenue for Own. Supply
• Own. Distributed as Reward to the Creators in-App Wallet

Why?

• Drive Organic Market Demand
• Increase Market Performance & Sustained Market Stability

Utilities & Integration | Creator Fund For All Platforms

• User + Creator Loyalty Rewards
• SDK + API Access to recommendation
• Brand + Sponsor Payments + Programic

Roadmap

Token to Market Strategy

The Own. TGE (Token Generation Event) and market entry will at first commence directly on a Tier 1 CEX Exchange and a parallel Uni-Swap liquidity pool to stabilize arbitrage. The scheduled date is the beginning of June 2025.

The marketing strategy is defined into stages accompanied by worldwide KOL Marketing Campaigns to ensure massive market interest to keep the momentum increasing.

Token Distribution & Details

The $OWN Coin is minted in a fixed total supply on the BASE L2 EVM Compatible Protocol. The BASE L2, which fosters a deep codebase and large developer community ensuring ongoing stability, reliability and security.

Token Name: OWN Coin
Protocol: ERC-20, (BASE L2)
Token Symbol: OWN
Total Fixed Supply: 1,000,000,000

Party	Allocation	TGE Unlock	Lock Up	Linear Vesting
Creator Fund Treasury	40%	5%	12 Months	24 Months
Team & Advisors	20%	20%	12 Months	24 Months
Own. App Treasury	10%	20%	12 Months	24 Months
KOL & Partners	7%	10%	6 Months	24 Months
Private Pre-sale	10%	0%	Tiered	24 Months
Own. Investors Allocation	6%	0%	12 Months	24 Months
Liquidity for Exchanges	7%	100%	-	-

Team Members

Amir Kaltak (LinkedIn) (Co-Founder, CEO and CTO): Amir is a Serial Entrepreneur with 2 Exits to his name. He started coding in the 1980s and has over 27 years of entrepreneurial experience in technology, blockchain technology, mobile app development and has led the development of multiple successful companies. He is in charge of company leadership and vision, technology, product architecture, long term strategy and direction of Own. App, as well as leading the technical development of the Own. Creator Fund..

Katia Zaitsev (LinkedIn) (Co-Founder and Ops Lead): Katia is a 2x Founder and was a top executive in a publicly traded company, Apex Systems, in IT Consulting. Katia has over 8+ years of experience in sourcing opportunities, managing and building teams and is responsible for ensuring the smooth operation of the company's day-to-day activities, including marketing, sales, product, HR, finance, and logistics. Katia is known for her organizational skills, out-of-the box thought leadership mentality and sourcing/connecting top talent. Katia will lead operations on Own.App and also oversee and bring in any strategic partnerships that will leverage the growth of $Own. Creator Fund.

Sarah Mick (LinkedIn)(Co-Creator, Chief Creator Officer): Sarah is a triple founder with a total of over $50B in exits. She is known for being a founding creator and Chief Creative Officer of Bumble as well as the creator of the app's branding, UX/UI design. Prior to Bumble, Sarah was the first designer at Tinder while the app was still in concept and incubation and went on to co-create and brand "The Swipe" as well as the app's interface as VP of Design and Interface. Sarah is now the co-creator and CCO of Own. App.

Nikola Stojanow (LinkedIn) (Head of Token Strategy): Nikola brings deep expertise in blockchain, venture capital, and global business development to lead Own. App's $OWN token launch. As founder of Meta Change Capital, Aeternity, and AE Ventures, he's scaled multiple blockchain ecosystems. His background in tokenomics, fundraising, and strategic growth across key markets uniquely positions him to drive Own. App's global expansion, secure top-tier partnerships, and ensure a high-impact, community-driven launch.

Marcie Jastrow (LinkedIn) (Advisor): Marcie Jastrow is a trailblazing figure in the entertainment industry, renowned for her expertise at the intersection of technology and content delivery. With Two Emmy Awards, to her name, she has made an indelible impact on the field. Her career trajectory spans the transition from analog to digital, where she adeptly adapted to stay competitive and established groundbreaking partnerships with industry giants like Netflix, Amazon, Disney and Fox. Marcie was at the forefront of the concept of on-demand content delivery earning the gratitude of creatives, fellow executives, and stakeholders on a global scale. Her unwavering dedication and dynamic approach have played a pivotal role in shaping the future of entertainment projects.Today, Marcie's focus has shifted toward the convergence of Web3, where she served as one of the advisors to the Shiba Inu Token and Shib the Metaverse. Today, Marcie advises many startups in Web 3, AI and Media and Entertainment.

Michael Terpin (LinkedIn) (Advisor): Michael is a serial entrepreneur and investor. He has spent his career innovating in PR, technology platforms & business models. He founded Market Wire, which was originally launched in 1994 as Internet Wire, the first Internet-based company newswire, where he raised $18 million from top-tier investors including Hummer Winblad and Sequoia Capital. Following a strategic investment by NASDAQ in 2003, they grew to become the world's third largest company newswire, and were sold to CCN/Matthews in April 2006, which in turn was sold to OMERS Capital Partners and then finally to NASDAQ in 2016 for $200 million. Currently, he runs Transform Group, the pioneering blockchain and Web3 PR agency (300+ clients since 2013, including launches of Ethereum and Tether), as well as Transform Ventures, which incubates, accelerates, advises and invests in blockchain/Web3 startups.

Michael Casey (LinkedIn) (Advisor): After a more than three-decade career on five continents, my interests have coalesced around the social, economic and political impact of digital technology and globalization. Mostly, I've been a journalist, including 18 years at Dow Jones and The Wall Street Journal. I've since embraced other descriptors: author, researcher, teacher, mentor, communicator, advisor, entrepreneur, and media executive. I focus on projects that harness blockchains and other technologies to improve access to the digital economy and I seek to advance public understanding of the potential for digital innovation to further public good.

Sky Wee (LinkedIn) (KOL): Sky Wee is a Managing Partner at VC firms like LDA Capital, Elevate Ventures, and ATF Capital, and the founder of Sky Ventures. He is also a top Crypto Influencer and an Official Influencer for Binance. With over 4 million followers across Southeast Asia, Sky Wee is a prominent figure featured on platforms such as Yahoo News and Forbes.

Raj Kapoor (LinkedIn) (KOL): Raj is the Founder of India Blockchain Alliance, the largest Indian emerging technology tech think tank and an Advisory Board Member at over 80+ blockchain companies including, Floyx, Spherium, XxTripz. Raj is responsible for the Marketing Strategy, Execution and Adoption for India. He is responsible for adoption in India, Asia and Africa for us.

Mario Nawfal (LinkedIn) (KOL): KOL, investor and advisor - Founded in 2017, IBC has been a pioneer of cutting-edge growth hacking principles in the crypto space for the last 5 years.

Peter Mason (LinkedIn) (Operational Analyst): Peter is a recent graduate eager to make a change in the world. He currently supports all operations and marketing tasks.

Sophie Jastrow (LinkedIn) (Community Manager): Sophie is a skilled worker leading our charge in community growth for the $OWN Coin launch. Her deep understanding of Web3 and her vast reach of KOL's and Web3 content creators make her the perfect Head of Community at Own.

Project Contact

Web/Social Presences
W: www.iown.app
X: https://x.com/ownapp_
TG: https://t.me/ownapp2

Amir Kaltak, Technology Lead
amir@iown.app
Telegram @amirsgram

Katia Zaitsev, Operations Lead
katia@iown.app
Telegram @katiazaitsev